It wasn't all that long ago that Instagram started offering the ability to get followers on its site, or so they say. And indeed, it looks as though the company is struggling, because it isn't making money. However, it's also not clear what exactly Instagram is, or why anyone would use it for a marketing purpose. So, what is it, exactly? Well, here are the basics.
Instagram is a social media website run by Facebook. In short, it lets you see other people's comments and pictures, organized into "boards" across the site. Basically, anyone with a valid email address can sign up, create a profile page, upload photos and start interacting with other users. Users can see likes, comments, or total likes, which can be displayed right next to each other in order of popularity.
The way people are interacting with Instagram right now is somewhat different from when it first started offering the feature to the public. At the start of the year, there were only a few dozen official companies that could use the platform, but that has since increased to over fifty. So what has changed? Well, Instagram saw a huge rise in the amount of traffic it receives, but that growth has been driven primarily by paid advertising, rather than organic traffic. So while those who have enjoyed the free experience still see likes, comments, or total number of fans, those doing business on the platform pay more attention to the platform's overall profitability.
A great way for Instagram to monetize its users and increase its reach is through paid advertising. Companies can buy space on the right side of the page, where users will see ads that are relevant to their interests and allow them to tag influential accounts, which increases their influence. This allows businesses to target those individuals who might be interested in their products or services but wouldn't normally look at Instagram. For instance, if you run a fitness company, you can start seeing ads about great new exercises or tips for exercising on Instagram.
If you're not keen on paying for an ad space on Instagram, or if you don't want to take on the risk of using the hash tag as a marketing tool, another great idea for boosting your Instagram followers is to try free QR code generators. These tools will generate unique codes that can be scanned with an Instagram device, allowing Instagram users to gain access to great offers or discounts. And since Instagram offers users the option to search within the hashtags they are most interested in, this strategy gives you an opportunity to see what your followers are actually searching for. You can then use this information to create content that is specifically tailored to their needs.
While Instagram may not be as flashy as Twitter or Facebook, it is still one of the most popular social media platforms today. And with so many people posting updates on their accounts throughout the day, it makes sense to make your presence known on this platform. And while Instagram likes has its own benefits, you'll find that its simplicity makes it a great platform for those interested in Instagram marketing. You can easily create content and share it with millions of people through a mobile app, which is more accessible than ever before. So if you're ready to start getting noticed on Instagram, now is a great time to put together an effective Instagram campaign.